<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; World Cup Soccer 2010</title>
	<atom:link href="http://lizatlancaster.co.za/blog/tag/touring-soccer-2010/feed" rel="self" type="application/rss+xml" />
	<link>http://lizatlancaster.co.za/blog</link>
	<description></description>
	<lastBuildDate>Sun, 05 Sep 2010 10:00:35 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>WC Final most watched soccer game in US history</title>
		<link>http://lizatlancaster.co.za/blog/wc-final-most-watched-soccer-game-in-us-history</link>
		<comments>http://lizatlancaster.co.za/blog/wc-final-most-watched-soccer-game-in-us-history#comments</comments>
		<pubDate>Thu, 15 Jul 2010 08:41:37 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Media reports on SA]]></category>
		<category><![CDATA[Reports on the World Cup]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Views on SA]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1848</guid>
		<description><![CDATA[The World Cup final between Spain and the Netherlands was the most-watched football game in US television history, drawing 24.3 million viewers, said Nielsen. According to a report on the IoL site, the final on the ABC network and Spanish-language Univision outdrew the June 26 US-Ghana match, which attracted 19.4 million viewers, and the 18.1 [...]]]></description>
			<content:encoded><![CDATA[<p>The World Cup final between Spain and the Netherlands was the most-watched football game in US television history, drawing 24.3 million viewers, said Nielsen. According to a report on the IoL site, the final on the ABC network and Spanish-language Univision outdrew the June 26 US-Ghana match, which attracted 19.4 million viewers, and the 18.1 million viewers for the 1994 Italy-Brazil World Cup final, Nielsen said.  From Project 2010 15th July 2010</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/wc-final-most-watched-soccer-game-in-us-history/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Carlin on the World Cup and how far South Africans have advanced</title>
		<link>http://lizatlancaster.co.za/blog/john-carlin-on-the-world-cup-and-how-far-south-africans-have-advanced</link>
		<comments>http://lizatlancaster.co.za/blog/john-carlin-on-the-world-cup-and-how-far-south-africans-have-advanced#comments</comments>
		<pubDate>Thu, 15 Jul 2010 08:37:07 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Media reports on SA]]></category>
		<category><![CDATA[Reports on the World Cup]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Views on SA]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[South African History]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1846</guid>
		<description><![CDATA[John Carlin, the author of ’Playing the Enemy’, says all those stories, promoted by FIFA, among others, about the World Cup being the 1995 rugby World Cup all over again, about healing racial wounds, uniting the fractured nation and so forth, were off the mark. ’It was much, much better than that. What we saw [...]]]></description>
			<content:encoded><![CDATA[<p>John Carlin, the author of ’Playing the Enemy’, says all those stories, promoted by FIFA, among others, about the World Cup being the 1995 rugby World Cup all over again, about healing racial wounds, uniting the fractured nation and so forth, were off the mark. ’It was much, much better than that. What we saw was just how united and racially healed South Africa really is, how far we’ve advanced since the nervy nineties,’ he says.  </p>
<p><strong><span style="text-decoration: underline;">From Project 2010</span></strong> no 192  15<sup>th</sup> July</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/john-carlin-on-the-world-cup-and-how-far-south-africans-have-advanced/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SA&#8217;s expensive stadia &#8211; white elephants or symbols which have changed the World&#8217;s perceptions</title>
		<link>http://lizatlancaster.co.za/blog/sas-expensive-stadia-white-elephants-or-symbols-which-have-changed-the-perceptions</link>
		<comments>http://lizatlancaster.co.za/blog/sas-expensive-stadia-white-elephants-or-symbols-which-have-changed-the-perceptions#comments</comments>
		<pubDate>Thu, 15 Jul 2010 08:22:28 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[General news]]></category>
		<category><![CDATA[Johannesburg]]></category>
		<category><![CDATA[Media reports on SA]]></category>
		<category><![CDATA[South African soccer]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Tourist attraction]]></category>
		<category><![CDATA[Views on SA]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Post World Cup]]></category>
		<category><![CDATA[World Cup 2010 stadia]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1841</guid>
		<description><![CDATA[SA&#8217;s SWC stadia stun the world   From Sport24  12th July 2010
South Africa&#8217;s Soccer World Cup stadiums have stunned the globe&#8217;s largest sporting audience with audacious style although critics say a developing country can ill afford such extravagance and some will be white elephants.  When South Africa won the right to stage the tournament six years [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">SA&#8217;s SWC stadia stun the world </span>  <span style="text-decoration: underline;">From Sport24</span>  12th July 2010</strong></p>
<p>South Africa&#8217;s Soccer World Cup stadiums have stunned the globe&#8217;s largest sporting audience with audacious style although critics say a developing country can ill afford such extravagance and some will be white elephants.  When South Africa won the right to stage the tournament six years ago, the stadium budget was R3bn. After including two more arenas and some dazzling structural additions, that figure is now widely put at about R18bn. Of the 10 stadiums, five are brand new and one, the flagship Soccer City in Johannesburg, was completely revamped.   </p>
<p><div id="attachment_1844" class="wp-caption alignleft" style="width: 160px"><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/16-Crowd-inside-stadium-comp.jpg"><img class="size-thumbnail wp-image-1844" title="16 Crowd inside stadium comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/16-Crowd-inside-stadium-comp-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Soccer City Crowd at Ghana Uruguay game</p></div>
<p> Soccer City and the five new stadiums are all architecturally impressive and stand comparison with any venue in the world. There is no doubt the architects achieved their aim of impressing a global audience.  &#8220;People are sitting in Denmark and France and the UK saying, &#8216;That stadium looks a hell of a lot better than anything we&#8217;ve got here, and it looks like it works&#8217;,&#8221; said John Mackie, head of African investments at Stanlib asset management company. FIFA president Sepp Blatter lavished praise on the stadiums, last week, saying they were better than those in Europe. &#8220;These stadiums are jewels from the architectural point of view. They are really, really good stadiums,&#8221; he said.<br /><strong><span style="color: #ff0000;"><span style="text-decoration: underline;"></span></span></strong></p>
<p><strong><span style="color: #ff0000;"><span style="text-decoration: underline;"><span style="color: #ff0000;">Huge crime problems</span></span><br /></span></strong>South Africa is the continent&#8217;s biggest economy but the question is whether it could afford so much when it has an army of poor and huge crime problems fuelled by some of the world&#8217;s greatest wealth disparities, not to mention an HIV pandemic.&#8221;You see how much we have spent on building stadiums but, after the World Cup, what are we going to benefit? There are still so many problems, no jobs, people living in shacks,&#8221; said Siyabonga Zulu, 35, an unemployed man in Soweto township.  &#8220;When you build enormous stadia you are shifting those resources&#8230; from building schools and hospitals and then you have these huge structures standing empty,&#8221; the late anti-apartheid campaigner Dennis Brutus said last year.<br /><span style="color: #ff0000;"><strong><span style="text-decoration: underline;">[Shifting perceptions]</span></strong></span> But there is another side to the argument, which sees the stadiums as much more than mere sporting venues. Their supporters view the arenas as a way to reverse images of pestilence and war that still blight the continent and to affirm the potential of a young, democratic nation so often beset by self doubt. The new stadiums certainly go beyond what is strictly necessary to host a match. From the cavernous Soccer City, shaped like a giant African calabash or bowl, to the soaring arch and sky train over Durban&#8217;s ocean-side venue, to Cape Town&#8217;s majestic arena backed by Table Mountain and Port Elizabeth&#8217;s petal-shrouded bowl, they are magnificent. <br /><span style="color: #ff0000;"><span style="text-decoration: underline;"><strong><span style="color: #ff0000;">White elephants<br /></span></strong></span></span>There is a more difficult question for organisers and that is what will happen to the stadiums after the fans have all gone home and whether they were built in the right place. There was controversy in Cape Town, for example, at the decision to build the graceful bath-shaped stadium in the affluent tourist district of the city, apparently because of FIFA&#8217;s insistence on a spectacular location. The previous plan was to upgrade the existing Athlone stadium in the poor Cape Flats area, thus attracting more infrastructure spending there.  Most controversial are the small but still imaginatively designed arenas in the northern cities of Nelspruit and Polokwane, with no rugby or soccer team within hundreds of km. Local officials say there are management plans for all the stadiums and those two will host concerts, religious meetings and the like as well as sport.<br />But while most experts believe Durban, Cape Town and Soccer City have a good chance of a profitable future in popular tourist cities with large populations, Nelspruit, Polokwane and possibly Port Elizabeth will struggle to make money. Soccer City will host a Tri-Nations rugby match next month between South Africa and New Zealand and future local games &#8212; with the additional social benefit of drawing white rugby fans into Soweto township and boosting racial reconciliation.   Durban, whose arch-spanned stadium may be the most breathtaking, is part of a large sporting precinct in a general city beautification project unashamedly tilting at the 2020 or 2024 Olympics. Supporters of the grandiose stadiums say they are an essential part of one of the World Cup&#8217;s biggest benefits, the rebranding of South Africa for longer-term investment that will eventually repay the costs. </p>
<p>&#8220;With all the negative things that are taking place in Africa, this is a superb moment for us. If we are going to have white elephants, so be it,&#8221; said Nobel peace prize laureate Archbishop Desmond Tutu.</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/sas-expensive-stadia-white-elephants-or-symbols-which-have-changed-the-perceptions/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;A flurry of community&#8217;: reflections on the 2010 World Cup in South Africa</title>
		<link>http://lizatlancaster.co.za/blog/a-flurry-of-community-reflections-on-reflections-on-the-2010-world-cup-in-south-africa</link>
		<comments>http://lizatlancaster.co.za/blog/a-flurry-of-community-reflections-on-reflections-on-the-2010-world-cup-in-south-africa#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:20:17 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[General news]]></category>
		<category><![CDATA[Media reports on SA]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Views on SA]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Fan Parks 2010 World Cup]]></category>
		<category><![CDATA[Liz Delmont]]></category>
		<category><![CDATA[South Africa]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1797</guid>
		<description><![CDATA[

The reports on South Africa&#8217;s hosting of the World Cup coming in from all over the world are overwhelmingly positive  with certain common threads weaving through most of the responses. The substance of most articles is celebratory – describing the connections made across race and class; the nation-building role of the event and the patriotism [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/13-arriving-at-stadium-comp.jpg"></a></p>
<div class="mceTemp">
<div class="mceTemp">The reports on South Africa&#8217;s hosting of the World Cup coming in from all over the world are overwhelmingly positive  with certain common threads weaving through most of the responses. The substance of most articles is <strong><span style="text-decoration: underline;">celebratory</span></strong> – describing the connections made across race and class; the nation-building role of the event and the patriotism of all South Africans; the humanity, enthusiasm and generosity of South Africans as hosts; the new-found pride and confidence that the success of the tournament has given us; the re-imagining of South Africa both by ourselves as well as the rest of the world.  These sentiments are encapsulated by various commentators:   <br />Fred Khumalo in his <em>Sunday Times</em> article 11/07: ‘Yes we can, yes we did’ writes:  <em>What&#8217;s been touching with the tournament is that it taught us that when we put our minds to it, we South Africans can be good people, and we can achieve things that we never thought we could. We underestimate ourselves. The tournament opened our eyes to this. It encouraged us to tap into the wells of goodwill that run deep within our collective corpus as a nation. Yes, we can. </em>Mark Gevisser writing for <em>The Guardian</em> says: <em>But &#8216;we won&#8217; most of all, because we could finally say &#8216;we&#8217;</em>.      <a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/31-Leaving-the-stadium-comp.jpg"><img class="size-medium wp-image-1800 alignleft" title="31 Leaving the stadium comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/31-Leaving-the-stadium-comp-300x224.jpg" alt="" width="300" height="224" /></a><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/13-arriving-at-stadium-comp1.jpg"><img class="aligncenter size-medium wp-image-1799" title="13 arriving at stadium comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/13-arriving-at-stadium-comp1-300x176.jpg" alt="" width="300" height="176" /></a><br />Ivan Vladislavic, in an interview (09/07) with Brian Shrefler of <em>Phillysoccerpage.net</em> says:   <em>South Africans need reasons to celebrate from time to time, especially because we are such a divided society and live in a fragile democracy. Events that draw people together are important. People want to feel that they belong, they need reasons to feel part of something larger than themselves, some positive reason to get together. </em>Danny Jordaan the Chair of the LOC in the <em>Sunday Times</em> (11/07) expressed the view that :  <em>One day historians will reflect how the 2010 Fifa World Cup changed not just the way the world regards South Africa, but also the way South Africans regard each other.</em></div>
</div>
<p>Rather than this symbolic legacy of the tournament, others have looked at the more tangible <strong><span style="text-decoration: underline;">legacy of infrastructural developments</span></strong> &#8211; a nascent public transport system being the most obvious one. Of course several articles refer to the disaster-predicting naysayers whose insistent message was ‘No you can’t’.  In the light of the success of the last 5 weeks, it is deeply satisfying to see the absurdities of some of those <strong><span style="text-decoration: underline;">negative predictions</span></strong> of doom and gloom . I mean pur..lease … come on …. knife-proof vests imperative kit for visitors to SA; the dangers of poisonous snakes around the English base in Rustenburg ; probable attacks from wild baboons in the Cape; and, as if to mitigate the global havoc played by a certain Northern European ash cloud, the English tabloids wrote of the likelihood of earthquakes set to hit Durban and Cape Town.  As one journalist put it (perhaps a little generously) : ‘you are more likely to be killed by kindness than by criminals in South Africa’.  But as Chris Moerdijk (<em>News 24</em>; 12/07) says of local naysayers:  <em>I&#8217;m willing to bet that from now on in South Africa, trying to find someone who didn&#8217;t believe we could hold a successful soccer World Cup, will be like trying to find someone who actually voted for the Nats [architects of the Apartheid regime] during the  40 years they were in power</em></p>
<p>Underlying nearly all the celebratory writing is the cautionary voice which raises the question: can the successful delivery of infrastructure, the organizational logistics, and the energy and goodwill that were all crucial to the success of the World Cup, be transferred to addressing the <strong><span style="text-decoration: underline;">huge social and economic challenges facing South Africa</span></strong>?  As Tutu, the wonderfully irrepressible ‘Arch’ once said: ‘<em>there is nothing like a deadline to focus the mind’</em>. What then are South Africa’s deadlines for providing effective service delivery, good quality education, sufficient housing, and a competent health care system; for counteracting poverty; and for dealing with crime and corruption? Of course the most obvious one is the next national election in 2012.  In addition can the government apply the principles that made the World Cup a success. These prinicples include a clarity of vision and common purpose, the setting of strict deadlines and therefore adherence to principles of accountability and responsibility, constant monitoring by a hard task master/watchdog, (a more broadly based opposition party would help here), the employment of good and competent people, and harnessing the expertise of private enterprise.</p>
<p>While we are grateful to Sepp Blatter for backing South Africa as the 2010 host, for putting strict deadlines in place for completion of stadia, for insisting on the police presence and the instant law courts, there have been the standard <strong><span style="text-decoration: underline;">damning critiques of FIFA</span></strong>. These focus on the autocratic demands, the mismanagement of its ticketing system, the marginalization and shoddy treatment of local service providers, the high-handed approach to any perceived competition with their sponsors, and the extravagant expenditure of the FIFA family. Many journos have written of FIFA being the real financial winners of the 2010 World Cup which, it seems, was the most profitable event in FIFA history. Apparently Fifa made $3.2-billion from selling its marketing and television rights, 30% more than it received for the previous tournament. (Buddy Naidu and Rowan Philp ‘What a show’ <em>Sunday Times</em> 11/07)</p>
<p>In contrast, many journalists, local and foreign alike, have referred to the ‘<strong><span style="text-decoration: underline;">real heroes’ of the World Cup</span></strong>: the some 18,000 volunteers who directed us with good humour and friendliness, the helpful and patient police force who made our public spaces safe, and the everyday ordinary South Africans. It was these people who welcomed our visitors, who belted out all the verses of our extraordinary national anthem – from the initial isiXhosa verse to the last Afrikaans verse with all its dark connotations; who introduced the world to the vuvu (which has now replaced the carved giraffe as airline- cabin-crews’-worst- nightmare-take-home-tourist-curio); and who backed their teams when Bafana went out of the Cup. I just loved this vignette reported in <em>The Star</em> (page 1  by Angelique Serrao, Nontobeko Mtshali, Thandi Skade and Kevin McCallum):  <em>A group of four men stood apart from the rest of the crowd. Dressed as a leopard, dog, frog and gecko, it wasn&#8217;t clear what team they supported. &#8220;We were over-excited and went to a costume shop,&#8221; said Gareth Burton. &#8220;We wanted to dress as a bull and matador, but they were sold out.&#8221;    <a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/02-Pij-face-painting-Jasper-comp2.jpg"><img class="alignleft size-medium wp-image-1808" title="02 Pij face painting Jasper comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/02-Pij-face-painting-Jasper-comp2-300x224.jpg" alt="" width="300" height="224" /></a><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/04-Homemade-Ghanian-makarapas-comp.jpg"></a><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/02-Pij-face-painting-Jasper-comp.jpg"></a></em></p>
<p><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/04-Homemade-Ghanian-makarapas-comp1.jpg"><img class="alignright size-medium wp-image-1809" title="04 Homemade Ghanian makarapas comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/04-Homemade-Ghanian-makarapas-comp1-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>Of course there were certainly <strong><span style="text-decoration: underline;">glitches and major mess-ups</span></strong>: traffic gridlocks at the opening game, incidents of theft in various hotels as well as pick-pocketing (it seems in most cases the culprits were caught and tried in the specially set up courts – some 100 hearings were held), lack of communication around public transport options and procedures, bottle necks getting out of stadia, power cuts in various suburban areas, etc. But these mistakes were <em>relatively </em>minor in the broad scheme of things which saw  an average of over 49,000 fans attending every match; flights into Johannesburg&#8217;s OR Tambo International Airport doubling to 800 a day;  an estimated influx of 300,000 visitors for the World Cup period, etc.   As Chris Moerdyck writes with his inimitable irreverent humour (<em>News 24</em>, 12 /07  in ‘Apologise you bladdy agents’) :    <em>After all, using these few mistakes [ the cock-up at Durban airport, the ticketing fiasco and the traffic jams in Joburg ] to suggest that we failed, would be like cancelling a Miss World pageant because one of the beauty queens had a pimple on her arse. </em> Despite all the worst predictions as David Smith reports in ‘World Cup 2010: Sceptics drowned out by another rainbow nation miracle’ <em>The Guardian</em> 11/07 :  <em>No one died. No one was stabbed, no one was kidnapped and no one took a wrong turn into the clutches of a gang of garrotters. One American tourist did get shot – in the arm – but he wasn&#8217;t here to watch the World Cup [and he was in a dodgy part of town]. </em></p>
<p>While the World Cup fever created a sense of community in terms of connectedness and a shared common goal and purpose, it was the <strong><span style="text-decoration: underline;">opening up of public civic spaces</span></strong> which I found particularly powerful and affective.  Whether it be the Metro Rail to Soccer city, the stadia themselves, the Fan Fests and public viewing places, areas usually either deserted at night (Braamfontein) or somewhat dodgy (around Park Station), because these public spaces were now busy (and policed) they became safe, allowing for freedom of movement and interaction with others sharing this space. For me, this was what was so liberating. Vladislavic (interview 09/07) reflects on this:   <em>………  South Africans have lived in divided spaces for a long time. In recent years, we have been trying to develop a new sense of public life, of sharing space with other people and breaking down the divisions, but much of our social life is somewhat introverted, one could even say privatized. The World Cup has taken people back into public spaces. …. It was great to be able to walk through parts of the city that are normally deserted at night, to go down and find the streets full of soccer fans on the way to the stadium. The presence of people on city streets always makes them safe. One of the ironies of a city like this is that people avoid the streets because they think they’re unsafe and that’s precisely what makes them  dangerous. Because they’re empty. If you get enough people out on the streets they’re safer. </em></p>
<p>I loved Brian Shrefler’s response to Vladislavic’s comments<em>:   ‘It sounds like an anomalous snowstorm. It’s exactly what Johannesburg needs<strong>, <span style="text-decoration: underline;">this sudden flurry of community</span></strong>.’</em></p>
<p><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/17-Punching-a-whole-through-the-stadium.jpg"><img class="alignleft size-medium wp-image-1803" title="17 Punching a whole through the stadium" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/17-Punching-a-whole-through-the-stadium-225x300.jpg" alt="" width="225" height="300" /></a><a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/21-ghanaian-fan-comp.jpg"><img class="alignleft size-medium wp-image-1804" title="21 ghanaian fan comp" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/21-ghanaian-fan-comp-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p>
<p>When I drove on the M1 Motorway this afternoon and passed the huge billboard saying <em>&#8216;There is no greater victory than  uniting a nation. Thank you Bafana&#8217; , </em>I felt  the privilege of being part of it all;  sadness that it is all over and that the World has left our party; huge pride at being South African; and nervous trepidation as to how we will move forward from here.</p>
<p>THANKS to Mike  Bleyenheuft (a.k.a Woogs) for the great photographs</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/a-flurry-of-community-reflections-on-reflections-on-the-2010-world-cup-in-south-africa/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Check the Google logo for today 11th July</title>
		<link>http://lizatlancaster.co.za/blog/check-the-google-logo-for-today-11th-july</link>
		<comments>http://lizatlancaster.co.za/blog/check-the-google-logo-for-today-11th-july#comments</comments>
		<pubDate>Sun, 11 Jul 2010 09:33:38 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Awards and accolades]]></category>
		<category><![CDATA[Encounters and stories]]></category>
		<category><![CDATA[General news]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Travel and tourism]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Current news]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1788</guid>
		<description><![CDATA[Doodle 4 Google – &#8220;I love football&#8221;  Doodle for Google was a competition where young people  (4 to 17 year olds) from around the world were asked to design the Google logo in their very own style.  The public in 17 countries voted for their favorite local doodle which appeared on the Google homepage of [...]]]></description>
			<content:encoded><![CDATA[<p>Doodle 4 Google – &#8220;I love football&#8221;  Doodle for Google was a competition where young people  (4 to 17 year olds) from around the world were asked to design the Google logo in their very own style.  The public in 17 countries voted for their favorite local doodle which appeared on the Google homepage of that country for a day. The 17 local winners were then put forward to a global vote, naming the single global winner of the entire contest:  Barbara Szpirglas aged 14 from France.    <a href="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/google-log-11-july.jpg"><img class="alignleft size-full wp-image-1789" title="google log 11 july" src="http://lizatlancaster.co.za/blog/wp-content/uploads/2010/07/google-log-11-july.jpg" alt="" width="233" height="167" /></a> </p>
<p>Her doodle  appears today July 11th on Google&#8217;s international homepages world wide  and she also receives a family trip to South Africa, offered by the South African Tourism Board.</p>
<p>Sunset time on World Cup 2010 has arrived. Thank you to the world for coming  to our party. We loved having you and are sorry to say goodbye.  &#8230; until next time.</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/check-the-google-logo-for-today-11th-july/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steuart Pennington from SA Good News on the FIFA World Cup</title>
		<link>http://lizatlancaster.co.za/blog/steuart-pennington-on-the-world-cup-from-sa-good-news</link>
		<comments>http://lizatlancaster.co.za/blog/steuart-pennington-on-the-world-cup-from-sa-good-news#comments</comments>
		<pubDate>Fri, 09 Jul 2010 09:38:27 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[SA Good News]]></category>
		<category><![CDATA[South African soccer]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Views on SA]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1782</guid>
		<description><![CDATA[The Fifa World Cup: Three things happening simultaneously  By Steuart Pennington of  SA Good NewsI was gutted by Ghana&#8217;s loss on Friday night. Last time I felt like that was when SA lost the Cricket World Cup to Australia in the last over in 1994. Everyone in my chosen venue seemed to freeze as the [...]]]></description>
			<content:encoded><![CDATA[<p><em>The Fifa World Cup: Three things happening simultaneously  </em>By Steuart Pennington of  <em>SA Good News</em><br />I was gutted by Ghana&#8217;s loss on Friday night. Last time I felt like that was when SA lost the Cricket World Cup to Australia in the last over in 1994. Everyone in my chosen venue seemed to freeze as the second Ghanaian penalty was missed. The patrons left half-empty drinks as they left in despair. It was a cruel moment. As I drove home I had this indelible impression of an inconsolable Asamoah Gyan weeping profusely as his team mates tried to comfort him. It was sport at its most cruel, its most pitiless, as just 10 metres away the Uruguayans celebrated euphorically. It all seemed so unfair.    But it got me thinking&#8230;&#8230;<br /><em><strong>&#8220;It&#8217;s not whether you win or lose, it&#8217;s how you play the game&#8221;</strong></em> my Dad always taught me.<br />Truth be told I did not grow up playing soccer. In the Cape where I started school, rugby was played from Grade 1. We learnt that in the Johannesburg junior schools the boys played soccer, which we thought was a bit pathetic (maybe explains the Lions performance &#8230;jokes!). So soccer has never been in my blood and I have never really been a soccer fan.  With the advent of the FIFA 2010 World Cup being staged in this country, I was initially anxious about whether as the host nation we would succeed in the eyes of the world for our ability to do a proper job. That was really my only concern. So when Bafana Bafana were knocked out in the Group Stages, I consoled myself with: <br />Positive feedback from our international visitors <br />Reports that before the quarter finals had started we had already packed 2.69 million spectators in to our world class stadiums (which really means that every match had been played to capacity houses) and that our World Cup was likely to be ranked in the top three globally from an attendance perspective Jerome Valcke&#8217;s comment as the FIFA representative in SA for the past two years, in his heavy French accent &#8220;seis World Cup, ow can I say, ees perfect!&#8221;  Increasing evidence that the number of spectator arrivals was going to exceed the 450 000 initially anticipated (revised down to 300 000 and then back up to 450 000 as  close to 1 000 000 visitors come to SA in June according to Home Affairs &#8211; 500 000 more that June last year!)  &#8220;It doesn&#8217;t really matter that we were the first host nation to be knocked out in the Group Stages, we acquitted ourselves well against France and Mexico and just lost our way against Uruguay&#8221; I rationalized &#8220;After all it&#8217;s not whether  you win or lose&#8230;&#8221;<br /><strong><em>&#8220;Winning isn&#8217;t everything, it&#8217;s the only thing&#8221;</em></strong> I once saw on a sales rep&#8217;s wall. As the drama of this quite unbelievable contest began to unfold I found myself becoming totally absorbed with every game. This Football World Cup is different to a cricket or rugby world cup, it is so much more international, there are many more teams, there are not one or two clear favourites, the scoring opportunities only happen two or three times per match, and the many individual moments of drama are heart-stopping and will be remembered long after the last team has left our shores.  Who will forget the ignominy of the Italian and French exit in the Group Stages when just four years ago they were in the final together? Who will forget the travesty of the disallowed English goal (imagine if the German goalie has signaled to the ref. that it was a goal, would he be immortalised or what!)? Who will forget the missed Japanese penalty? Who will forget some of the mad refereeing decisions, like red-carding our goalie when the Uruguayans were off-sides? And who will ever forget the Ghanaian penalty bouncing off the crossbar with two seconds remaining? There are so many of them!  And we haven&#8217;t (at the time of writing) even reached the semi-finals yet! This is not like Wimbledon when you only start taking an interest when the semi-final stage arrives!  So when the Black Stars took the field I really wanted them to win, nothing else, just win, win for Africa, win for our Continent, win for the first semi-final spot for an African team. Beat those Uruguayans whatever it takes! When we scored the first goal I blew on my vuvuzela with all I had. When the Uruguayan master Diego Forlan scored a magnificent goal from a penalty I nodded in quiet respect. But when we secured the penalty in the dying moments I was on my feet with jubilation&#8230;when we missed it and lost the penalty shoot out I sat with 200 other compatriots shocked into stunned silence. I can&#8217;t remember feeling so down as a result of a single sporting moment!  I have become a soccer junkie! Winning is all that matters!<br /><strong><em>&#8220;When you lose you must say nothing and when you win you must say even less&#8221; <br /></em></strong>I was told this by Vincent van der Bijl&#8217;s father, Pieter (remember Vince, a great SA opening bowler in the 70s?). Pieter captained the Springbok cricket side in the 30s, and he was my junior school headmaster. Those words have lived with me in all the sport I have played, and in much of the sport I watched as a youngster in the 60s When teams won there may have been a celebratory hand or two in the air, but the overwhelming etiquette was to congratulate the opposing and losing team and clap them off the field. The post match commentaries were always characterized by modesty and camaraderie between people who appreciated their gift of talent and the privilege of being able to represent their country.  But that was in the amateur era when sport was seasonal. With the professional era now a reality in every sport, and the growing all-year occurrence of every major sport, much has changed. And many will be critical of that. &#8220;How can you, on the same weekend, have a choice of World Cup Soccer, the ‘Boks vs the Italians (Rugby), the Proteas vs the West Indians (Cricket), Wimbeldon (Tennis) and the US Open (Golf)?&#8230; &#8220;It&#8217;s overload&#8221;&#8230; &#8220;It&#8217;s all in the pursuit of money,&#8221; they lament.<br />But is it?<br />&#8220;Hosting is a responsibility and a privilege, playing is beautiful and cruel, and winning is a special moment&#8221; is what comes to mind as I digest the extraordinary events that have unfolded over the last three weeks. I have no doubt that South Africa and Africa&#8217;s place in the world will have changed for the better after the final whistle is blown. The 450 000-plus World Cup visitors here would have had the time of their lives and the estimated 32 billion global cumulative TV viewers would have formed perceptions of our Continent unthinkable four weeks ago.<br />The 2010 FIFA World Cup held in South Africa will indeed be remembered as one of the ‘best World Cups ever&#8217;.<br />It will be a hard act to follow&#8230;and our chances of hosting the Olympics immeasurably improved. We have more than met our responsibilities as the hosting nation and it has been a privilege to do so, that is our legacy. But the real memories of this event will the unforgettable moments of &#8220;agony&#8221; and the delirious &#8220;joy&#8221;, their cruelty and beauty.  The pictures will not be of Table Mountain and the Cape Town stadium, but of Asamoah Gyan being comforted by his team mates, of crying Japanese supporters, of stunned English spectators, of goals that were &#8220;in&#8221; being &#8220;out&#8221;. The winners will go down in history, of that there is no doubt, and they will savour their moment forever, but their achievement will quickly be replaced by the focus of 32 teams on the next World Cup.<br />Such is the nature of this magnificent event and these three things happening simultaneously: hosting, agonizing and celebrating&#8230;<br />Finally, I echo the words of Shari Cohen, an American NGO worker who was in South Africa for the World Cup and said, &#8220;As the 2010 Cup slogan goes, &#8220;Feel it. It is here.&#8221; Well, I have felt it, because I am here. Thank you South Africa, for giving me this unexpected gift. I am humbled.&#8221;<br /> </p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/steuart-pennington-on-the-world-cup-from-sa-good-news/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The real winnners of the World Cup</title>
		<link>http://lizatlancaster.co.za/blog/the-real-winnners-of-the-world-cup</link>
		<comments>http://lizatlancaster.co.za/blog/the-real-winnners-of-the-world-cup#comments</comments>
		<pubDate>Fri, 09 Jul 2010 06:49:13 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1778</guid>
		<description><![CDATA[Theresa Mallinson in &#8216;The World Cup Day that was: 8 July&#8217;  The Daily Maverick  reports:
The UK’s Guardian newspaper has come up with a way of working out the real winners of the World Cup – according to how well countries have fared when their results are weighted for population, GDP, and GDP per capita. We’re [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Theresa Mallinson in &#8216;</strong>The World Cup Day that was: 8 July&#8217;  <em>The Daily Maverick</em>  reports:</p>
<p>The UK’s Guardian newspaper has come up with a way of working out the real winners of the World Cup – according to how well countries have fared when their results are weighted for population, GDP, and GDP per capita. We’re sorry to report that South Africa put in a poor performance in all three categories, however you work the numbers, while other emerging countries fared rather better. The winner of the tournament by population is Uruguay, by GDP it’s Paraguay, and by GDP per head, which seems to be the fairest measure, Ghana comes out tops. Congratulations to the Black Stars!</p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/the-real-winnners-of-the-world-cup/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Worth a read: the good and the bad of the World Cup so far, from a fan &#8216;who was there&#8217;</title>
		<link>http://lizatlancaster.co.za/blog/worth-a-read-the-good-and-the-bad-of-the-world-cup-so-far-from-a-fan-who-was-there</link>
		<comments>http://lizatlancaster.co.za/blog/worth-a-read-the-good-and-the-bad-of-the-world-cup-so-far-from-a-fan-who-was-there#comments</comments>
		<pubDate>Mon, 05 Jul 2010 06:31:49 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Fan Parks]]></category>
		<category><![CDATA[Getting to the Games]]></category>
		<category><![CDATA[Public transport Johannesburg]]></category>
		<category><![CDATA[South African soccer]]></category>
		<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Sporting event]]></category>
		<category><![CDATA[Tourist attraction]]></category>
		<category><![CDATA[Transport]]></category>
		<category><![CDATA[Transport to the games]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Fan Parks 2010 World Cup]]></category>
		<category><![CDATA[Johannesburg]]></category>
		<category><![CDATA[Public Transport Johannesburg]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1768</guid>
		<description><![CDATA[See this link
http://www.meniscuszine.com/sports/world-cup-20100704/
]]></description>
			<content:encoded><![CDATA[<p>See this link</p>
<p><a href="http://www.meniscuszine.com/sports/world-cup-20100704/">http://www.meniscuszine.com/sports/world-cup-20100704/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/worth-a-read-the-good-and-the-bad-of-the-world-cup-so-far-from-a-fan-who-was-there/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To be truly tourist friendly Joburg needs to solve its public transport problems</title>
		<link>http://lizatlancaster.co.za/blog/to-be-truly-tourist-friendly-joburg-needs-to-solve-its-public-transport-problems</link>
		<comments>http://lizatlancaster.co.za/blog/to-be-truly-tourist-friendly-joburg-needs-to-solve-its-public-transport-problems#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:17:05 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[2010 Soccer World Cup]]></category>
		<category><![CDATA[Gautrain]]></category>
		<category><![CDATA[Getting to the Games]]></category>
		<category><![CDATA[Public transport Johannesburg]]></category>
		<category><![CDATA[South African soccer]]></category>
		<category><![CDATA[Transport]]></category>
		<category><![CDATA[Transport to the games]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[distances between stadia World Cup]]></category>
		<category><![CDATA[Fan Parks 2010 World Cup]]></category>
		<category><![CDATA[Public Transport Johannesburg]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1749</guid>
		<description><![CDATA[Mail and Guardian (June 18-24; Vol 26 no 23 p 12)) ran an article by Duduzile Mathebula entitled ‘We love you South Africa &#8211; World Cup tourists give the country the thumbs up but public transport is a major gripe’. It seems that most of the foreign visitors are ‘overwhelmingly positive’ about their initial experiences [...]]]></description>
			<content:encoded><![CDATA[<p>Mail and Guardian (June 18-24; Vol 26 no 23 p 12)) ran an article by Duduzile Mathebula entitled ‘We love you South Africa &#8211; World Cup tourists give the country the thumbs up but public transport is a major gripe’. It seems that most of the foreign visitors are ‘overwhelmingly positive’ about their initial experiences in this country. Firm favourites amongst fans to Jozi are the vibe and people of Soweto, the Rosebank market, the variety of shopping generally, the Apartheid Museum, and game viewing in the Pilanesberg.  Fans are generally happy with the wide range of activities and sites on offer.  However all is not rosy &#8211; while some have been lucky with their transport arrangements, others have complained about the lack of clarity around the details of transport options as well as things not running smooth with major delays. I was quoted as follows:  </p>
<p>‘Liz  Delmont, the proprietor of top-rated guest house Liz at Lancaster, says her foreign guests are often surprised that ‘Joburg is a modern functioning city’, especially after the horror stories in the media back home,. But she feels the city will not be truly tourist friendly until it solves its public transport problems’. </p>
<p>I remain frustrated that with our extensive rail, road and transport infrastructure, our varied pool of existing transport providers, and our high rate of unemployment, we as Joburgers were still not able to ‘get our act together’  in time for the influx of World Cup visitors and have not been able to give reliable information about transport arrangements, nor deliver consistent and efficient transport around the city and to and from games.  </p>
<p> </p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/to-be-truly-tourist-friendly-joburg-needs-to-solve-its-public-transport-problems/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A World Cup viewing experience like no other SA Good News Newsletter # 267 &#124; 29 June 2010</title>
		<link>http://lizatlancaster.co.za/blog/a-world-cup-viewing-experience-like-no-other-sa-good-news-newsletter-267-29-june-2010</link>
		<comments>http://lizatlancaster.co.za/blog/a-world-cup-viewing-experience-like-no-other-sa-good-news-newsletter-267-29-june-2010#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:16:27 +0000</pubDate>
		<dc:creator>liz</dc:creator>
				<category><![CDATA[Soweto]]></category>
		<category><![CDATA[Where to party]]></category>
		<category><![CDATA[World Cup Soccer 2010]]></category>
		<category><![CDATA[Pubs and watering holes]]></category>

		<guid isPermaLink="false">http://lizatlancaster.co.za/blog/?p=1760</guid>
		<description><![CDATA[By Azure Janneker &#8211; SAB and Steuart Pennington &#8211; SA Good News &#8220;I&#8217;ve been to Soccer City and the Innes Free Fan Park, but I&#8217;m going to watch the next game at a Castle Kingdom tavern in one of the townships.&#8221;    &#8220;A what?&#8221;   &#8220;A Castle Kingdom&#8230;you know, the true personification of warm South African hospitality [...]]]></description>
			<content:encoded><![CDATA[<p>By Azure Janneker &#8211; SAB and Steuart Pennington &#8211; SA Good News <br />&#8220;I&#8217;ve been to Soccer City and the Innes Free Fan Park, but I&#8217;m going to watch the next game at a Castle Kingdom tavern in one of the townships.&#8221;    &#8220;A what?&#8221;   &#8220;A Castle Kingdom&#8230;you know, the true personification of warm South African hospitality and festivity and offers a World Cup viewing experience like no other,&#8221; was the reply. &#8220;It&#8217;s an SAB initiative to transform the taverns and bars across the country. The aim is to offer locals and visitors alike a World Cup experience filled with a uniquely vibrant South African atmosphere&#8221; <br />&#8220;Lekker, can I join you?&#8221;  <br />And so we found our way into Soweto to experience another jol that is making this World Cup, according to Jerome Valcke of FIFA &#8220;almost perfect&#8221;. <br />Anyone who has been to a &#8220;tavern&#8221; (or &#8220;shebeens&#8221; as they&#8217;re more commonly known) in Soweto, will agree that, but for a few exceptions, they can be pretty run down establishments. Usually a few trestle type tables with wooden benches greet the visitor. There may be the odd outdated poster on the wall, a few cut-off beer tins as ashtrays, toilets down the road, a large fridge and glasses (if you are lucky) as most of the beer is consumed out of quart bottles. The focus of this initiative was however to transform approximately 550 outlets in 42 townships across the country. In March, three months prior to the World Cup event kick-off, the transformation of taverns began. Through an infrastructure upgrade, these facilities became bright, inviting and rejuvenated soccer-themed venues.  A Castle Kingdom is clearly identifiable on approach. The distinct colours of red, gold and white adorn the outside walls, a welcoming sight amidst the often dusty surrounds of taverns. It provides an open invitation to curious passers-by and what they discover inside is what SAB believes will have a lasting legacy and long term benefit for perceptions and tourism in South Africa. With each Castle Kingdom, a new tourist attraction has been established. It makes sense for Castle Lager to rally the nation behind the biggest international sporting event. It is widely recognised as the country&#8217;s national beer and has been a proud supporter of the national football team, Bafana Bafana, since 1992.  The Castle Kingdoms initiative forms part of SAB&#8217;s R170 million investment to support South Africa&#8217;s hosting of the 2010 World Cup event.  <br />&#8220;As a leading South African corporate, we have a clear obligation to demonstrate leadership in every dimension of our business. Given the magnitude of the opportunity that the World Cup presents for our country, we have decided to make a contribution to the event, despite the fact that we are not an official sponsor,&#8221; said Norman Adami, SAB Managing Director.  <br />SAB has also invested in several other campaigns:<br />The first of these campaigns is the Castle Superfans, which was launched in October 2009, and was aimed at rallying the nation to get behind Bafana Bafana on their journey to hosting the World Cup. The 16 fans are now familiar faces on local television and at World Cup matches.  <br />The second campaign is Bula Boot, which is a metaphor for SAB&#8217;s hospitality. It involves a two person team driving to venues – a designated driver and a host. There are 100 teams of two people in the nine host cities who travel to major events, including sports matches and music concerts. The teams invite people arriving at the events to have a drink and a snack in true South African spirit.  <br />Castle Kingdoms is the third of these campaigns, and involves an investment of R40 million.  <br />So as we arrived, we were greeted not by the expected dark interior, but one splashed with colour. Posters of Superfans decorated the walls immediately getting one in the mood for the upcoming match. Innovative branded cocktail tables, not a feature often seen in taverns, gives the space a social jovial atmosphere and flat screen televisions hoisted up on walls round off the ‘sports bar&#8217; tavern feel &#8211; perfect for viewing matches.  <br />The experience was overwhelming. Many owners whose taverns have been transformed into Castle Kingdoms report that the changes have done wonders for their businesses by attracting new customers. The usual crowds from the immediate vicinity of the tavern are now joined by others from further afield interested in discovering what the face-lift is all about. Importantly, both local and visiting football fans in South Africa enjoy this experience along with SAB&#8217;s responsible drinking campaign. Plans are in place to extend this campaign into the PSL season as a &#8220;football occasion&#8221; and continue with the process of establishing more &#8220;Castle Kingdoms&#8221; into the future. Like South Africa&#8217;s famous vuvuzela, a Castle Kingdom is sure to leave a lasting impression on all who experience it. I have to say though that I did not quite know, with my Caucasian looks, how to respond to the greeting of the barman when he enquired &#8220;Ein bieren, bitte?&#8221;<br /> </p>
]]></content:encoded>
			<wfw:commentRss>http://lizatlancaster.co.za/blog/a-world-cup-viewing-experience-like-no-other-sa-good-news-newsletter-267-29-june-2010/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
