Liz at Lancaster is a finalist in the 2011 AA Travel Guides American Express Accommodation Awards programme in the category B&B with Self-catering (small 1- 7 rooms). The awards are now in their 18th year and more than 41 000 consumers commented on approximately 1 100 AA Quality Assured or star-graded establishments across the country, either electronically or by completing guest critique forms. A total of 160 finalists in 36 categories were announced, including guest houses, B&Bs, self-catering apartments, game lodges and different types of hotels. Guests commented on aspects such as service levels, the quality of facilities, cleanliness, ambience and food. Convenor, Vanessa Sand, says all information received from guests, whether positive or negative, is sent back to participating establishments. “This assists owners or managers to improve certain aspects of their operations or to maintain existing high standards. The awards programme is therefore a very effective tool to respond to the needs of consumers and gives establishments a definite marketing edge.” High scoring establishments were examined carefully and were visited by qualified and experienced assessors to verify that the scores were justified. A list of the finalists is available on www.accommodationawards.co.za. The winners will be announced at a gala awards ceremony at Indaba in Durban on May 8.